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What is the soul of an object?

anima is a Hamburg based consultancy developing design strategies for products & services.

We uncover relationships between people, products and brands and help apply them to the design of products with a satisfying user experience.

To understand the soul of an object is to ask not only what it does for people but also what it means to people.

A comprehensive strategy brings together product, brand and user resulting in working products with meaning.

Our process in detail.