Steffen studied Product Design at the
ArtCenter College of Design in Los Angeles (USA) and completed his
studies at the Design Academy in Eindhoven (NL).
As art director he led the implementation of User Centric Design
methodologies at the new media company SinnerSchrader and established
the Frankfurt branch office, specialized in developing webbased
As certified instructor for Print
and New Media Education, Steffen has travelled as far as New Zealand,
to speak of the consumer point of view and User Centric Design
to industrial design students and professionals.