is and what could be.
Analysis and structuring turn collected evidence into insights and
opportunities. Insights concerning problems, user types, situations
of use, and opportunities for development of new and existing
products & services.
These findings are not statistically, but qualitatively
significant – the primary output are not facts about, but reasons
for behaviour, perceptions and problems.
Joined with the clients perspective these insights and opportunities
provide the building blocks for the strategy.
Among the categories we cover in our projects are:
experience and ergonomics: hierarchy of needs and
desires | experience
themes | expectations | ergonomic requirements |
scenarios: typical situations and problems of use | typical
environments | related products and situations |
personas: user prototypes | aspirational personas |
Brand Personality: brand perception | social