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Process | Work | Play | People | Contact

Evidence | Analysis | Strategy | Implementation

What does it change next monday morning?

Implementation of the strategy must be carried out by people from various departments. This makes it most important to effectively transfer the knowledge we have gained, so everyone gets the information they need in a format they can relate to.

In addition to this transfer, it has proven very fruitful to hold sessions further developing the ideas already part of the strategy and generating new ideas based on it.

Such a session effectively short-circuits the expertise of all relevant parties, providing immediate answers to questions and feedback on the merit of new ideas.


Channels for the knowledge transfer are:

report: written presentation of strategy and findings with corresponding evidence as well as raw collected data

creative briefing: user prototypes | situations of use | The Product Story | brand personality | future product scenarios |

workshop: targeted briefing and ideation with relevant parties