does it change next monday morning?
Implementation of the strategy must be carried out by people from
various departments. This makes it most important to effectively transfer
the knowledge we have gained, so everyone gets the information they
need in a format they can relate to.
In addition to this transfer, it has proven very fruitful to hold
sessions further developing the ideas already part of the strategy
and generating new ideas based on it.
Such a session effectively short-circuits the expertise of all relevant
parties, providing immediate answers to questions and feedback on the
merit of new ideas.
Channels for the knowledge transfer are:
report: written presentation of strategy and findings
with corresponding evidence as well as raw collected data
creative briefing: user prototypes | situations of
use | The Product Story | brand personality | future product scenarios
workshop: targeted briefing and ideation with relevant